Marketing consulting

Started in 2003, Athlane is a Marketing Consulting, Research and Survey Institute, specializing in the Sport sector.

Its vision of the business is to bring Marketing expertise, by integrating efficient methods and strong involvement, to guarantee real added value and business development.

Athlane leads QUALITATIVE AND QUANTITATIVE MARKET SURVEYS, any set of techniques (focus groups, online and face to face interviews, benchmarks…), applied in particular to sports facilities and events (potential and feasibility surveys, insights, buyers personas, target audience, fan experience and customer journey, customer satisfaction barometers, opinion polls, Design Thinking workshops, innovation testing…)



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ACO (Automobile Club de l’Ouest)
Agorespace UK
Amaury Sport Organisation (ASO)
European Athletics Association
Bayeux Intercom
Men’s World Squash Team Championships Marseille 2017
Stade de France Consortium
Compagnie des Alpes
Val d’Yerres Agglomeration Community
France Handball 2017 Organising Committee
Organising Committee European Athletics Championships 2020
Women’s Football World Cup 2019
French Athletics Federation


French Football Federation
French Parachuting Federation
French Tennis Federation
GIP Rugby World Cup 2007 and 2023
GIP Normandy World Equestrian Games 2014
French F1 GP 2021
Haras Nationaux
National Volleyball League
ONF Fontainebleau
Paris Saint Germain
Grand Est Region
Rouen Metropole
City of Nanterre